Tech trends to watch out for in 2024

While tech trends for 2023 have been focused around artificial intelligence, we’re looking at what to look out for in 2024 in our latest blog.


The need to improve sustainability in tech

We should all re-evaluate our relationship with tech and question how our use of tech contributes (positively and negatively) to the climate crisis.  According to a recent study, the world’s digital carbon footprint accounts for approximately 4% of all greenhouse emissions, comparable to levels emitted by the aviation industry. Tech consumption has increased by almost 70% between 2013–20, according to the same study, which means future emissions from tech would prove absolutely catastrophic. We need to start normalising green tech, start embracing the more sustainable tech on offer.


Could there be a decline in social media?

In the past year, with many changes in Facebook and X (Twitter), many users have been jumping ship and advertisers reducing their spend. TikTok, while growing, has not grown to the same degree as previous years and faces more concerning problems, such as the risk of countries banning the platform.  As Instagram no longer looks like a social networking site but more resembles an entertainment platform, like YouTube or even Twitch, this may also be a declining platform.

While the age of social media is certainly not over, it is changing, many platforms are no longer inevitable and some emerging platforms may prove more fruitful.


Low cost and free tech

As the cost of living crisis continues to bite, free or low cost tech can revolutionise your operations.  We think cost reduction in 2024 will be an obvious trend, thankfully there are many opportunities for businesses, the key is where to look.

Even the most popular software have free versions, here are just a few:

If you’re looking for project management software, the free version of Trello or is great, use them for organising day to day tasks or the more complex projects.


AI and Generative AI

After making impressive strides in 2023, it’s set once gain to redefine innovation in 2024.

Renowned for creating content ranging from images to melodies, this AI subset is anticipated to unveil even more sophisticated models, impacting sectors from banking to healthcare.

Its role in data augmentation will sharpen machine learning, while its capability to generate synthetic data offers exciting prospects for data privacy.

Beyond Generative models, the rise of multimodal AI systems will adept at processing diverse data like text, audio, and images will amplify AI’s versatility.



Cyberattacks will likely become even more intricate, employing AI to sidestep customary defensive strategies. The proliferation of connected devices is expected to exacerbate security concerns, given their inherent vulnerabilities.

Artificial intelligence, and more notably Generative AI, will play a pivotal role in this changing landscape. It’s anticipated that AI will be instrumental in deciphering vast security datasets to pinpoint sinister activities.


Enhancing software security, generating authentic training simulations for security teams, pioneering novel cybersecurity tools, and automating responses to cyber breaches — all these areas are set to witness AI’s transformative touch.


Metaverse Expansion

The concept of the metaverse, a virtual universe where people can interact, work, and play, will gain significant traction in 2024.  Tech giants and startups alike will invest heavily in developing and expanding metaverse platforms, creating new opportunities in entertainment, education, and remote work. With the adoption of augmented and virtual reality, the metaverse will redefine how we connect and collaborate in a digital world.



If our latest blog has given you food for thought in 2024, why not get in touch with our team to discuss your tech requirements, we’re always happy to chat over a cuppa.



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